Beauty Expert Nicci Herrera turned a long term career and passion for all things beauty into Australia’s first and most successful beauty sample box business.
Rescu. talks to this certified beauty junkie about why she’s taken her expertise to the people and her mission to never again buy a product that’s not right for you.
RESCU: You have been a beauty maven for many years. What’s changed and what do women always want from beauty?
Nicci Herrera : Through the years I have owned and managed salons and day spas and pride myself on my knowledge of these treatments and commitment to helping customers feel more confident.
Here I found myself being asked the same questions now as when I entered the industry 20 years ago:
What are the latest products and treatments?
What products do I use and recommend?
And, as many of them they had never heard of: Where to get these products?
RESCU: Why did you start Lust Have It?
Nicci Herrera: When I worked in beauty, I managed to build and maintain a loyal and regular clientele and I was always in trouble for giving away too many samples to my clients and yet I managed to generate the highest retail targets set by my employer. It was then I discovered that all the years of getting into trouble by my bosses were actually the key to my success!
The Lust Have it! concept was born out of a desire to reach a wider audience and share some of the industry’s best kept secrets through sampling.
RESCU: Tell us about what Lust Have It! offers to members?
Nicci Herrera: Lust have it! is Australia’s first monthly membership to prestige and professional beauty, skin & hair-care products. We offer 5-6 premium samples from desirable brands to your door every month for $14.95 (shipping included) and no lock-in commitments.
RESCU: Who is Lust Have It good for?
Nicci Herrera: If you are stuck in a beauty rut, too busy to shop or just unsure what is out there, premium samples are the best way to try in your own home and when it is convenient for you.
Lust Have it! provides a fun, expert and reliable experience for you to sample and discover every month. We constantly research the latest most innovative products, as well as trusty favourites and have over 20 brand partners such as Dermalogica, Burt’s Bees, OPI, Lancôme, luxury hair brand Kérastase and Lush. We aim to please the curious and discerning members with products that we believe deliver real results, as well as educate our members in products that they may not have heard of or been confidant to try.
RESCU: So how do you select the samples?
Nicci Herrera: Lust Have it! hand picks, tries and tests every product that you will receive in the Luxury Lust Packs. We work with our brand partners here in Australia to guarantee that all our samples a genuine and of the highest quality. We also consult with beauty experts to make sure the samples we select and deliver are the best in their category.
RESCU: The membership price seems to be amazing value. What do you get for the monthly membership cost?
Nicci Herrera: I know! For the price of a cup of coffee each week, you receive the most incredible gift delivered to your door each month. Our samples are premium size (so you can actually work out if the product is right for you and worth investing in) although some brands may not offer premium samples so if we love a product enough to recommend it to you, we will more than compensate so you REALLY get to try the product.
Not only is there a high dollar value to the goodies your receive but the best value as I see it is never having to waste your money on products that you don’t finish or that are not right for you!
RESCU: How does the membership work and what are the other benefits of being a Lust Have It member?
Nicci Herrera: Our members want to treat themselves to new and exciting experiences with the beautifully presented Luxury Lust Pack each month.
The first shipment in August presented BIOEFFECT EGF two weeks before the brand launched in Australia, and our September Luxury Lust Pack contained the newest Lancôme mascara that our members had in their hot little hands before it was even available on the store shelves.
Once you’re a member of Lust have it! the doors are open for you to trial and experience exclusive, results driven and elite brands that we believe will change your beauty routine forever. Our generous rewards program gives reward points just for being a member and for leaving your honest feedback, all of which can be redeemed for full size products in the Lust have it! concept store.
RESCU: Would a Lust Have It! membership be a good gift option?
Nicci Herrera: We have just released our gift subscription facility so you can gift a membership, just like a subscription, to your nearest and dearest. It’s such a beautiful and thoughtful gift that keeps on giving throughout the year.
RESCU: What’s next for Lust Have It?
Nicci Herrera: We are getting preview and VIP access to a number of amazing brands and beauty experts for our members and will continue to add more products to our store – products that you already know work for you.
I also strongly believe in giving back to the community so Lust have it! are supporters of The Butterfly Foundation and have an exclusive Butterfly Foundation Luxury Lust Pack for just $10 with double rewards points. The Butterfly Foundation has a hands-on approach and your donation will be shipped to them directly and used by the Foundation for use in their community awareness and educational events and programs in support of positive body image and self esteem.
We are busily packing the 3rd instalment of the Luxury Lust Pack due to ship the first week in October and with 4 new brands to release we know Lust have it! will continue to be a must have!
RESCU: Do you have a beauty motto?
Nicci Herrera: I believe that a great hair and beauty routine is not hard work. You just need to find what works for you!