Natural and organic skincare has been around for quite some time. In the past, it was all about being good for the environment, smelling and feeling nice. Nowadays, you can get natural and organic skincare that really does something for you as well as all the previously mentioned perks.
Here are 4 brands leading the new frontier in natural and organic skincare.
Pure Therapy by Purist
From the makers of A’kin and Al’chemy, The Purist Company releases Pure Therapy by Purist. This range of skin and hair care products is specifically designed for those with mild to severe dry or sensitive skin issues. Harnessing the power 2% Colloidal Oatmeal and TheraCleanse Technology™, the products provide 24-hour hydration without any harsh chemicals.
Bonus points go to The Purist Company for this range that are all 100% Australian formulated, made and owned.
Hero Product: Gentle Soap Free Body Cleanser, RRP $7.95 for 60mL
If you have ever experienced bad sunburn, you would know how painful it can be to use regular soap. The moistursing formula in this cleanser gently cleanses skin without stripping natural moisture or oils. It is soap-free and non-irritating so it can do a top job without damaging skin any further.
Pure Therapy by Purist is available from Priceline and selected pharmacies nationally.
Active Energised Organic Skincare, otherwise known as AEOS, is the latest player in natural beauty. AEOS products contain a blend of organic and bio-dynamic essential oils, plant extracts and the energies of gems and crystals, to help bring about a healthy glowing complexion that indicates a level of well-being, not just beauty. For those that want more than great skin, AEOS aims to help you feel good from within.
Hero Product: Cleansing Oil De Maq, RRP $68 for 75mL
Many make-up removers can be harsh and drying on the skin, which is not something you want if you already have dry skin. This oil-based cleanser contains a blend of sesame, avocado and spelt oils to soften the skin and help in the removal of make up and impurities. It gives an effective cleanse, whilst maintaining the delicate moisture balance of the skin.
AEOS is available at Karma Living stores and online at Be Genki
KORA Organics by Miranda Kerr
We always thought that Miranda Kerr’s stunning beauty could not be natural, but we have been proven wrong by her delightful cosmetic line, KORA Organics. This girl lives an organic life, despite her jet setting, so this beauty line came about when she couldn’t find anything that lived up to her standards. With the recent addition of 7 new products, the range now stands at 20 products, all of which are Certified Organic.
Hero Product: Vitamin Enhanced Lip Balm, RRP $24.95 for 6.5mL
As with all KORA Organics products, the highest quality ingredients have been used for this lip treatment. Jojoba, Avocado, Rosehip and nutrient rich extracts are combined with Vitamin C and Vitamin E to replenish moisture to dry lips.
KORA Organics by Miranda Kerr are available from David Jones, most Terry White Chemists and selected health food stores, beauty salons and professional beauty spas.
Comvita Skincare with HUNI®XA
New Zealand born skincare company Comvita have recently been awarded the prestigious and very hard to get Natural Seal NPA Certification by the international Natural Products Association. Their range of skincare contain an exclusive ingredient, HUNI®XA Manuka honey. Not to be mistaken for the Manuka honey you see in health food stores, this mix special blend has the ability to slow the signs of aging. Every product in the range is truly natural, safe to use, environmentally responsible and completely sustainable, which are the guidelines for receiving their accolade.
Hero Product: Active Lifting Serum, RRP $79 for 30mL
It may be hard to believe but natural skincare can really do things these days, and Active Lifting Serum is the perfect example. Containing ingredients such as Red Micro Algae Extract, Macadamia Oil, Myrrh Extract and Keratin, this serum works by fighting the first signs of aging. Fine lines are smoothed and the skin is hydrated to promote skin firmness.
Comvita is available at David Jones, selected pharmacies and health food stores, and online at Comvita Australia
Labeling laws and claims regarding natural and organic products are getting stricter, but it is still difficult to really tell what is fact and what is fiction.
A recent Datamonitor report found consumers are concerned about misleading natural and organic claims on cosmetic and beauty products. The report found 30% of consumers question the credibility of these claims. The consumer perception has merit because cosmetics brands don’t require certification to make ‘natural’ claims. Alarming!
Comvita’s Chief Technical Officer, Dr. Ralf Schlothauer explains why the NPA Certification is important to have.
“Products with natural-sounding names or one organic ingredient can often imply they are natural and good for you. That isn’t always the case. Conversely, ingredients with long or scientific sounding names aren’t always synthetic or man-made. And your skin recognizes, and is much more able to metabolize, natural ingredients than synthetic ones.”
“Natural cosmetics are the fastest growing trend in the world today because people simply want effective skincare that’s safe for your skin and safe for the environment too.”
“We wanted our customers to have total confidence and trust in Comvita’s HUNI®XA™ range. We stand behind each and every ingredient in our range.”