Today Target Australia has announced its biggest-ever designer collaboration, and we couldn’t be more excited.
The retail giant is partnering with iconic Italian design house Missoni for a ‘Designers for Target’ range that is set to hit 60 retail stores nationally and the Target online store on October 8, 2014.
Missoni Creative Director, Angela Missoni, said, “We thought Australia was the perfect setting for a collaboration and Target the perfect partner. There are many similarities between the Italian culture and the Australian culture, mainly in the attitude. The attitude we have of enjoying the nature, enjoying the sun, enjoying the life and taking it with a little bit of easiness.”
Target Managing Director Stuart Machin said, “We are so thrilled to have worked with Missoni on this project; never before have Missoni agreed to build an exclusive range with an Australian retail brand. The partnership is a first for Missoni, for Target, and for the Australian consumer.”
With the vast majority of the 220-piece collection being priced between $10 — $129, we have no doubt Aussies will be queuing up for the pieces which range from dresses, beach towels, photo frames, and even kid’s wear.
Watch the teaser trailer for the collection below and get your most comfortable shopping shoes (or clicking fingers) prepared for what’s sure to be a whirlwind shopping day on October 8.