About us

Welcome to BE Ageless, your hub for discovering the science of beauty and rejuvenation. The BE Ageless universe is all about discovering the new, no-spin reviews, in-depth articles and truly expert advice from the brightest thinkers, doers and achievers in the world of beauty, rejuvenation and cellular wellness. This powerful content hub brings together world class experts and ideas, via the podcast, virtual clinic, courses, articles, social channels,  reviews, events  and reports to help guide you to discover the latest science, treatments and products.

In addition to our extensive content catalogue of 10,000+ articles to raise your game on style, substance and success, the magazine and podcast were launched in 2021 to focus specifically on new beauty, biohacking, longevity and total body wellness. Additional resources include courses via our Academy to bring you in depth expert guidance to take control of your learning and personal transformation, and our virtual clinic to help you shop curated products, functional health tests, supplements and more to support your ageless journey.

Whilst our brand has evolved over the past 15 years, we continue to publish across multiple ageless pillars, with ideas on lifestyle, fashion, sustainability, nutrition, fitness, aesthetics, travel, personal development and of course beauty and cellular wellness.

Here’s to inspiring content to support your life and health-span– BEAgeless.com.au formerly rescu.com.au is a one stop destination so that, ultimately, you can transform yourself. We’re so glad you’re here. ♾️

Get in touch: bahar@rescu.com.au


Founder and Editor, Bahar Etminan

I first started Rescu. in 2005 to connect women with what really works. Over the past 20 years as a career woman, a wife and ex-wife, a friend, daughter and a mother, I’ve met masterminds and mentors who’ve helped spark my highest highs – and lit my way back when I’ve lost businesses, money, relationships and, to be honest, face. I believe fabulous belongs to everyone and reinvention is a beautiful thing – we all just need a little help to make it happen. In this post pandemic moment, after all that we have collectively been through, I made a commitment to rethink style, substance and success in the context of the new world. I have with the help of our Alumni and New Experts, re-calibrated Rescu. and our entire platform to reflect this new mood and revised priorities. Now, more than ever, it’s time to have access to the tools and resources to be your own success story.

The Experts

When you click into Rescu. you’re connecting to the best in the game. Introducing the sharp-shooters who will tell it like it is, lift you higher, show you how to and be your back-up.

Meet our Alumni Experts.. past and longstanding voices on the site and delivering courses on rescumecademy.com

Annie Gurton – Relationship Therapist 

Colette Werden- Personal Stylist

John McGrath – Real estate expert

Anthony Bell – Accountant and Finance expert

Nigel Stanislaus- Make-Up Artist

Anthia Koullouros – Naturopath and holistic health specialist

Michael Brown – Makeup artist

Dr. Joseph Hkeik – Cosmetic Physician

Karen Phillip – Relationship & Family expert

Emma Read – Fashion stylist

Simmone Lee – Life strategist


Melissa Meagher – Personal Finance and Money

Claire Aristides – Mindfulness & Success

Kate Lowndes – Life Coach

Ricky Allen – Cosmetic Surgery and Enhancement

Alborz Fallah – Auto Expert

Robyn Foyster – Tech & Innovation

Melanie Burnicle – Hair & Make Up

Rescu. Proudly Supports

The karmic fast track to a fabulous life? Fierce generosity.

Rescu. and Bahar get behind non-profit initiatives and work by Médecins Sans Frontières (Doctors Without Borders)the Asylum Seekers Centre, Sunschine benefiting the Sydney Children’s Hospital.

We hope you’ll join us in supporting these and other incredible organisations with a one-time donation, or even a monthly contribution.

Generosity looks good on everyone.

Contact Us

Press releases and product submissions

To send Rescu. press releases, invitations, information or products for consideration, please email bahar@rescu.com.au

Deliveries: 3/1 Longworth Avenue Point Piper, NSW 2027

A short note on images:

All images on Rescu. are readily available in various places on the Internet and believed to be in public domain, royalty free, supplied and posted within our rights. If you believe any content appearing on Rescu. infringes on your copyright, please email us at editor@rescu.com.au with your details and we will respond to your query as soon as possible.

Want access to the inside track? Subscribe to our newsletter and join Rescu Society. Subscribers get access to exclusive content, webinars, product samples, invitations and more. It’s free and we promise not to bombard you.

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