Hollywood ‘It’ Girl and Model Of The Moment, Hailey Baldwin touched down in Sydney to launch her signature cosmetics collection with iconic Australian beauty brand, ModelCo.
The media event hosted at iconic Sydney Harbourside Restaurant Catalina was attended by a bevy of millennial beauties and digital influencers who came to see the girl of the moment present the collection with the help of ModelCo Founder Shelley Sullivan.
Hailey Baldwin For ModelCo is a limited edition range that will be available nationwide this month. Reports from the pre-sale on selected products revealed a global frenzy amongst her #thebeautysquad with most lines sold out in a number of days.
“My Hailey Baldwin for ModelCo limited edition collection contains all my go-to beauty products to recreate my signature beauty style,” said Hailey.
Watch below Hailey talking through her inspiration to create the entire 22 piece cosmetic collection which can be shopped now on www.modelcocosmetics.com.
Feature image via ModelCo