Natalie Bassingthwaighte, singer, actress, TV Host and mother is now the ambassador for the Vicks Breathe for Life Project which supports the fight against childhood pneumonia in Bangladesh. Natalie recently travelled to Bangladesh with the Save The Children foundation.
Every 20 seconds, a child dies from pneumonia. That’s 4,320 young lives lost every day The project focuses on pneumonia prevention, diagnosis and treatment in the most remote communities where access to basic healthcare is sparse. from a preventable, treatable disease that receives very little attention.
The Breathe for Life Project is a global partnership between Procter and Gamble’s Vicks and Save the Children and aims to treat 75,000 children suffering from pneumonia in Bangladesh during the cold and flu season this winter.
Natalie Bassingthwaighte, mother and Vicks Breathe for Life Project ambassador, recently saw the project in action, travelling with Save the Children to Bangladesh.
“In my role as ambassador for the Vicks Breathe for Life Project, I am passionate about encouraging Australians to join the fight against childhood pneumonia. The great thing about this campaign is it’s so easy for Australians to contribute to – you can buy any Vicks product or ‘like’ the Vicks Australia Facebook page.” comments Natalie.
When Rescu. attended the launch, it was clear from Natalie’s emotional input and passionate speech that this was a harrowing experience, especially for Natalie as a mother herself, and it takes so little to make a difference.
With support from Australians through the Vicks Breathe for Life Project, Save the Children aims to train an additional 1,600 health workers and village doctors who will provide accessible healthcare services to 135,000 children in Bangladesh. Save the Children will also reach 270,000 mothers and caregivers through the Vicks program, providing them with the skills to look out for the early warning signs of pneumonia.
How You Can Make a Difference
You can contribute to the Vicks Breathe for Life Project in two ways:
• Purchase any Vicks product;
• ’Like’ the Vicks Australia Facebook page
Watch the video of Natalie’s experiences below!