As the visionary founder of Holme Beauty, Hilary Holme stands at the forefront of a new era of the beauty industry, championing a philosophy of empowerment. Holme’s journey is a powerful narrative of personal transformation, shaping industry standards and advocating for individuality.
A Personal Quest Transformed into a Brand Vision
“Trauma played a dual role in my journey. My personal trauma fueled my ambition and led me to makeup as a way to fit in, given my insecurity from obesity. This journey evolved into Holme Beauty, born from a space where people often use cosmetics to compensate for feeling insecure. I aim to transform this narrative into healthier perspectives through Holme Beauty.”
Disrupting the Industry with a Unique Blend of Performance and Education
“Holme Beauty is about holistic disruption in the beauty industry, addressing problematic messaging and combining it with high-performing products and relatable education. Using my background as a makeup artist, I focus on empowering individuals in their beauty routines, emphasising self-acceptance and confidence.”
The Hero Product: A Testament to Vibrancy and Real-Life Utility
“Our defining product is the Holme Base Primer, which has been a cornerstone since the beginning. It was designed to transform individuals from feeling exhausted to vibrant, especially practical during my own pregnancy. It’s more than just a primer; it’s an everyday, transformative product that resonates with real life, not just the digital world.”
Navigating the Holme Beauty Experience
“Our range is intentionally limited to avoid overwhelming choices. Now is an exciting time to explore and grow with us. The existing range is straightforward, and we encourage playful experimentation. For guidance, my team and I are always available through social media, email, and in person at our South Melbourne studio.”
Holme’s approach with Holme Beauty reflects a deep commitment to changing beauty standards and nurturing a culture of self-empowerment and authenticity. Holme Beauty is not just a brand, but a movement towards embracing personal journeys and making a positive impact in the beauty world.
Holme Beauty’s lineup is a testament to simplicity and efficacy in beauty. The Holme Base Primer, notable for its diverse shade range, stands out for its immediate, radiant effect. It quite simply makes everyone look better. Similarly, the Setting Spray, a blend of skincare ingredients Hyaluronic Acid, Kakadu Plum, and Radicare Gold, is an essential for a quick, vegan-friendly luminosity. Their Embodiment Blush, in six glow giving shades, is perfect for adding vitality and sophisticated polish to every look.
For those seeking to enhance their own beauty skill and confidence, Hilary Holme’s Masterclass programs are accessible online and in-studio.