A global study sponsored by Galderma has revealed prevalent stereotypes and misconceptions about facial injectables among Millennials and GenZ. The study involved 6,000 adults across six countries and found that 40% of respondents would discourage others from using facial injectables to reduce wrinkles or provide volume. A further 34% believed that the results of such treatments look fake and unnatural.
Contradicting these beliefs, the study found that on average, 4 out of 5 people could not always identify those who had received filler treatments. Researchers stated that this highlights the common misconceptions about these types of treatments and the results they deliver. In contrast, the research found that tattoos and body piercings are primarily seen as a positive form of self-expression, with 30% of respondents agreeing for tattoos and 24% for body piercings.
The study also revealed that only 11% of respondents would be supportive if a friend or family member told them they were considering using fillers. This highlights the prevalence of societal judgments and the impact they have on how people behave towards those considering fillers.
GenZ Shows More Open-Minded Attitude Towards Aesthetic Procedures
Interestingly, the study found that GenZ respondents displayed a more open-minded attitude toward aesthetic procedures and were more likely to see treatments of this nature as empowering. 27% of all respondents said the media portrays injectables as empowering, while just 13% would personally describe them this way.
Not surprisingly, the study shows that despite the prevalence of stereotypes and misconceptions about facial injectables, an increasing number of Millennials and GenZ are embracing aesthetic treatments as a way to enhance their looks and feel empowered by these choices.