You’ve got your cleanser, toner and moisturiser – so why do you need a serum? We’ve got seven more-than-worthy reasons to add them to your beauty cabinet.
The science of your skincare regime is divided in to three parts, where serums are the icing on the your skincare layer cake.
According to leading cosmeceutical research scientist and creator of Elizabeth Arden PRO collection, Joseph Lewis, the Skin Health and Beauty Pyramid is divided into:
The Base: The fundamentals for protection and repair – SPFs, cleansers and antioxidants
The Middle: The transformative layer – moisturisers and exfoliators (AHAs)
The Top: The optimising layer – peptides and stimulators
To complete your quest to reclaim the years of lost youth, Lewis sites the top layer as the finish touch, much like the polish on a sculpture. Your serum comprises the properties of the transformative and optimising layers of your skincare routine – a worthy addition, no? Consider serums as your complexion’s call to action.
Find our why our favourite new serum launches aren’t beauty counter placeholders: