Exclusive new label Studio.W has launched into David Jones and the Australian market with Puerto Rican supermodel Joan Smalls leading the runway. As the face of Studio.W, Joan was also joined by the face of David Jones, Jessica Gomes.
Image: @davidjonesstore
The show featured Studio.W’s modern, urban look; a brand that boasts bold, contemporary proportions and clean lines. True to Studio.W’s style, the show launched against a bold, urban backdrop, in the iconic space of On Seven at David Jones.
Image: @davidjonesstore
Minimal, confident and considered, the runway featured images of Studio.W Brand Ambassador, Joan Smalls, in New York, projected onto a large screen to connect the aesthetic of the brand and define the mood.
The Guest List:
Along with guest of honour and international supermodel, Joan Smalls and David Jones Ambassador, Jessica Gomes, a star studded line up attended the launch event including Samara Weaving, Cheyenne Tozzi, Carissa Walford, Ian Thorpe, Zac Stenmark, Ksenija Lukich, Renae Ayris, Monika Radulovic, April Rose Pengilly, Sheree Commerford, Maggie Tabberer and Margaret Zhang, to name a few.
Image: @mbrown_beauty
The Makeup:
The makeup look for the Studio.W event complements the urban and contemporary brand and was created by makeup partner, Estee Lauder. Fresh and natural looking models appeared on the runway with hints of colour on the lips against dewy, healthy and glowing skin.
The Hair:
Partnering with Aveda, a look was created that suits the easy sophistication of a New York lifestyle; a slightly messy style that exudes effortless chic was worn by the models, as was seen internationally at the summer 2016 shows.
Image: @davidjonesstore
The Music:
A bespoke soundtrack created by David Jones’ musical director, DJ Jonny Seymour played, encapsulating the mood and upbeat style of the brand.