Beauty addicts rejoice! British luxury label Burberry is set to release its first make-up line this July. Unfortunately, Aussies will have to wait until March 2011 to get our hands on the range but it certainly is something to get excited about.
When thinking of Burberry; luxury, class and style are instantly brought to mind, all of which are epitomised in the classic Burberry trench. This 96-piece strong make-up collection is inspired by the trench resulting in a palette that is classic and wearable. Each make-up carton mimics the iconic khaki fabric while the packaging is imprinted with Burberry’s signature plaid. Burberry’s chief creative officer, Christopher Bailey says of the collection, “When we were doing make-up [for fashion shows], I felt like we weren’t able to get the right attitude… I wanted it to be this kind of effortless elegance.”
Here at Rescu. we are eagerly awaiting the yet to be released advertising campaign which features Brit beauties Lily Donaldson, Rosie Huntington-Whiteley and Nina Porter shot by world-renowned photographer Mario Testino.
Launching into cosmetics is a natural step for luxury labels these days. With more affordable prices, cosmetics appeal to a broader clientele, allowing the brand maximum exposure. We are happy to announce that soon enough we will all be able to afford a little piece of Burberry.